Skip to content

a thinking partner for owners

Turn a messy question into three clear options.

Describe the decision in your own words. Ingenio IQ gives you options, the trade-offs and a sensible first step.

What are you trying to decide?

Should I hire a part-time bookkeeper or outsource it?

three steps, no jargon

How it works

  1. Describe it.

    Write the decision the way you would explain it to a friend. Messy is fine. If something important is missing, Ingenio IQ asks.

  2. Compare three options.

    Each option comes with what you gain, what it costs you and what could go wrong, side by side.

  3. Choose a first step.

    You get one small, concrete action you can take this week to learn more before committing.

Worked examples

Example decisions

Real kinds of questions owners face, worked through the way Ingenio IQ would. Your own answers will depend on the details you give it.

Worked example 1: I run a small landscaping company. Should I hire a part-time bookkeeper or outsource it?

about four hours a week now

Option A

Hire a part-time bookkeeper

Someone who learns your jobs and suppliers and is there when invoices pile up. You take on a fixed wage, holiday cover and the work of managing them.

Option B

Outsource to a bookkeeping firm

Specialist skills and capacity that grows with you. They will know less about your business, replies can take days, and the monthly fee stays the same in quiet months.

Option C

Accounting software with a quarterly accountant review

The lowest cost and you keep full visibility. The data entry still lands on you, usually late at night.

Recommended first step:For the next two weeks, note every bookkeeping task and how long it takes, then mark the ones you dread.

Worked example 2: My design studio is busy but margins are thin. Do I raise my prices or add a cheaper plan?

most clients are repeat clients

Option A

Raise prices for new clients

Improves margin straight away without upsetting loyal clients. Some new enquiries will go elsewhere, and two price lists need careful handling.

Option B

Add a cheaper, smaller package

Opens the door to clients who could not afford you. Existing clients may move down, and small jobs can fill the calendar you wanted to protect.

Option C

Raise prices and add value to the top tier

A clearer reason to pay more, such as faster turnaround. It asks more of your team, so check capacity first.

Recommended first step:Look at your last five lost or stalled enquiries and note whether price was the reason given.

Worked example 3: Our bakery has a queue on weekends. Do we open a second location or grow online first?

lease offer expires next month

Option A

Sign the lease for a second shop

Doubles your local presence while demand is strong. It is a multi-year commitment, needs a second trusted lead, and splits your attention.

Option B

Grow online orders and delivery first

Lower fixed cost and a test of demand beyond your street. Packaging, delivery and online marketing are new skills, and margins can be thinner.

Option C

Run a three-month pop-up

Tests a new area with a limited downside. It can feel temporary to customers and the setup effort is real.

Recommended first step:Before the lease decision, map where your weekend customers travel from using postcodes from the last three months of orders.

Worked example 4: A key supplier keeps delivering late. Do I keep them or replace them?

they have good payment terms

Option A

Keep them, with written expectations

Protects a relationship and terms you value. Nothing may change, and you carry the risk of the next late delivery.

Option B

Replace them

Solves the problem if the new supplier is better. Switching takes time, terms may be worse, and the new risks are unknown.

Option C

Split orders with a second supplier

Lets you compare reliability in practice. Smaller volumes can raise unit prices with both.

Recommended first step:Write down the late deliveries from the last quarter with dates and the cost to you, and share it with the supplier before deciding.

honest limits

What it will not do

  • It will not decide for you.

    You know your business, your customers and your appetite for risk. The choice stays yours.

  • It will not invent facts about your business.

    When it needs a number or a detail, it asks you rather than guessing.

  • It will tell you when you need a professional.

    If a decision needs an accountant or a lawyer, it says so plainly and helps you prepare the questions.

who it is for

For owners of small businesses who make the call alone.

No board, no strategy team, often no one to talk it through with at nine at night. Ingenio IQ is the patient second opinion that helps you see the options clearly before you commit.

Shop owners, studios, trades, cafés, consultants, clinics. If the decision lands on your desk, this is for you.

good questions

Frequently asked questions

the decision on your mind right now

Think it through.